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Event Details
Chinwag Live: Music - who pays the piper?
As music streaming services take off, will marketers make the jump from radio and pay the bill? Or is it time we paid the piper?
Personal digital music consumption is changing, from a world where paid-for downloads are dwarfed by illegal file sharing. Meanwhile, new services like Spotify have taken consumers by storm adding 1m users in a matter on months with no US launch. Streaming music, with social discovery and sharing is now in vogue, but can it survive?
The folding of ad-funded music providers such as SpiralFrog and Ruckus, highlight the question of whether these business models are viable. The agency world meanwhile struggles to make the jump from old-school radio ads to the bells and whistles offered by these streaming services. And what are the implications and opportunities for marketers?
With licensing fees that favour subscription (8% rev share or 40p per subscriber) over ad-funded models (10.5% rev share or 0.085 per play), is there any mileage in advertising anyway? If listeners have to dip into their pockets for streaming services, will the lure of illegal file sharing increase?
Join our expert panel as we explore the future for streaming audio services.
(arrive early for complimentary drinks and snacks)
SPEAKERS:
see event website for full speaker info
More Information:
http://chinwag.com/live/musicwhopays
REFUNDS: In the unfortunate event that you can't make it along, we're able to provide a full refund as long as you contact us 7 days in advance of the event.
SPONSORED BY:
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When & Where
Slug & Lettuce (downstairs)
80 Wardour St
Soho
W1F 0 London
United Kingdom
Wednesday, July 15, 2009 at 6:00 PM (GMT)
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Hosted By
Chinwag and UK Trade & Investment
Chinwag - http://www.chinwag.com - is the UK's leading community and aggregator for the new media and digital marketing industry. Sites include recruitment website, Chinwag Jobs - http://jobs.chinwag.com, Chinwag Live - http://live.chinwag.com and viral marketing alert service, Viralmonitor - http://www.viralmonitor.com. Chinwag also organise the Digital Mission series with UK Trade & Investment (UKTI) - http://digital-mission.org
UK Trade & Investment is the commercial arm of the British government. We work with UK-based businesses to ensure their success in international markets, and encourage the best overseas companies to look to the UK as their global partner of choice.
www.uktradeinvest.gov.uk
